Mountain biking in the Andes - an observation

Mountain biking hasn't been something I've focused on. Still,  I was impressed the mountain biking culture surrounding the Sacred Valley in Peru between Cusco and Machu Picchu.

I'm just thinking about how a quality mountain bike brand that partners with Quechua guides could a great way to reach a global audience. You go to Peru to test bikes and then come back to your home country and have one shipped to your local bike shop.